• Promoting Business with Corporate Gifts •

Corporate gifts are an important tool in the marketing communication mix. It is used mainly as a means of enhancing corporate image and creating goodwill. It also reinforces other elements in the marketing communication mix such as advertising and sales promotion.

If used properly, they provide the company with a valuable means of strengthening relationships with its key customers and employees, creating goodwill, fostering new relationships and promoting the company’s business. Verbal communication is soon forgotten but gifts with your company’s logo on them form a reminder of your company, which may tip a business decision in your favour.

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